ShopThat year, the market launch of her own innovative nail care line Ruby Crystal on the homeshopping channel HOT, today called HSE24, exceeded all sales forecasts. One sales coup followed the other – even after her relocation in 2006 from HSE24 to the teleshopping channel QVC.
From the middle of 2006 until the end of 2008 the 24 Hour Face Cream (Magic Skin Care Basic Line) proceeded to become bestseller on QVC. The sale of more than a million 24 Hour Face Creams only in this period attested the trust of the clients in the quality and effect of the first-class cosmetic line. In only one day, on December 14, 2008, the Limited Edition of the 24 Hour Face Cream was sold with a record of 90.000 pieces.
In April 2011 the teleshopping market leader QVC and Ricarda M. Hofmann concluded after five years their cooperation by mutual agreement. In September 2011 the designer started in her adopted city Munich with the teleshopping channel HSE24. A sensational expansion of her range of products included innovative cosmetics and casual fashion for men. Within accessoires, a new and glamorous shoe collection was launched.
The manifold brand world Ricarda M. advanced 2006 to 2013 to the most successful lifestyle label on the teleshopping market. Every product is a bestseller. Ricarda M. is cult as a brand and as a person.
