ShopFor 15 years Ricarda Manuela Hofmann was the most successful beauty- and lifestyle expert in German teleshopping and is considered as a top-seller. In September 2013 the remarkable sales talent takes leave of HSE24 in order to go her own ways in e-commerce respectively in multichannel-business. On the first October 2013 she opens up her first online-shop for customers in Germany, Austria and Switzerland. The assortment comprises in the first instance beauty products: Fashion, jewelry and accessories followed soon. On www.ricardam.com the online-shop is embedded directly in the Ricarda M. World and promises a unique buying experience with digital live-shows for either information or amusement. For customers without an affinity to internet, Ricarda M. offers already since October 2013 the possibility to order a catalogue.
The aim of the businesswoman is to offer more service and to address new customer groups. Because of the constantly available products, the orders are delivered quickly and in an uncomplicated way to the customer. Quality promises are transmitted on the areas of service and distribution. For Ricarda M. Hofmann the great advantage of the internet lies especially in the chance to work closer and more actively with the customer, to fulfill their wishes in a more concrete way and to develop products on this basis.
In occasion of the 16th birthday of the label Ricarda M. in May 2014 and because of the particular actions and offers, the volume of sales of the online-shop increases up to ca. 50.000 Euro in a day.
Additionally, Ricarda M. agreed upon a cooperation with the KLiNGEL-Group with special offers for the catalogue and its customers.
